Changing consumers preference to enhance higher prices for Fari Trade farmers:
The consumer with its decision power need to facilitate Fair Trade in regard to guarantee a sustainable development for small-scale farmers and for the environment...
...Changing consumers preference starts with the inner attitude to develop an interest in social patterns followed by the willingness to make a difference. The goal should be to bring the whole topic into public affairs, like the global warming issue. It would then become a cycling topic that persue different aspects to reach a commen sence- a created base which ask for development. The advantage would be reduced costs of Fair Trade campaigns in promoting social awareness which then can increase the floor price set by the FLO...the price farmers receive, which indepentend from the market fluctuations but which is pointed way too low for the everyday work of farmers. ....blalalalalala
Juni 16, 2007
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